Privacy Policy

Welcome to Rackuplyfstyle LLP (“Company”). The Company provides health and fitness content, information, services, and products through the website www.rackuplyfstyle.com and through any other websites, applications, channels, mobile features, or platforms we operate (collectively, the “Site”). In this Privacy Policy (“Privacy Policy”), the terms “Company,” “we,” “our,” and “us” refer to Rackuplyfstyle LLP, and the terms “user,” “you,” and “your” refer to any individual or entity that accesses or uses the Site.

The Company is committed to protecting your privacy and handling your Personal Data in compliance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”). This Privacy Policy outlines how we collect, use, store, and disclose your Personal Data when you access or use our Site and the health and fitness content, information, services, and products available through it (“Services”).

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING THE SITE, CREATING AN ACCOUNT, AND/OR USING OUR SERVICES, YOU CONSENT TO THE PRACTICES DESCRIBED HEREIN, AS REQUIRED UNDER THE DPDP ACT. WE MAY ALSO REQUIRE YOUR EXPLICIT CONSENT TO ACCESS CERTAIN FEATURES OR PORTIONS OF THE SITE.

Without limiting the above, your access to and use of certain features of the Site may be governed by additional guidelines, terms, conditions, and third-party policies applicable to those features (“Policies”). These Policies are incorporated into this Privacy Policy by reference. If any third-party policy conflicts with the application of this Privacy Policy to a specific feature you use, the relevant third-party policy will prevail to the extent of such conflict. Your use of the Site remains subject to this Privacy Policy, the applicable Policies, and our Terms.

1. Personal Information:

“Personal Information” or “Personal Data” refers to any data about an individual who is identifiable by or in relation to such data, as defined under the Digital Personal Data Protection Act, 2023. This includes information you voluntarily provide to us that can directly identify you—such as your name, address, telephone number, mobile number, or email address—or any information that is reasonably linked to such identifiers.

Personal Information may also include details about transactions (free or paid) you conduct on the Site, as well as information about you that is available from online sources, such as social media platforms, websites, or publicly accessible data obtained through service providers.

Personal Information does not include “aggregate,” anonymized, or pseudonymized data that cannot be used to identify an individual. Such non-identifiable data may relate to categories of users, services, or features and is created or collected by us for analysis or operational purposes. This Privacy Policy does not restrict our collection or use of such aggregate or anonymized information.

2. Which is Personal Data & Information, We Collect:

We collect Personal Information (“Personal Data” under the DPDP Act) that you voluntarily provide to us, including information submitted when you create an account or profile, communicate with us, subscribe to our Services, request support, or upload content on the Site.

We may also automatically collect certain information when you access or use the Site, such as your Internet Protocol (IP) address, browser type, operating system, referring website, and activity on the Site. When you access the Site through a mobile device, we may collect your mobile number, device type, manufacturer details, screen resolution, unique device identifiers, and—with your consent—your location. Such information is treated as Personal Information when linked to identifiable data; otherwise, it may be used in an aggregated or anonymized manner.

We may receive Personal Information about you from third parties (such as service providers, social media platforms, or partners) and combine it with the information we already maintain. In such cases, this Privacy Policy applies to the combined data.

In some cases, users may provide us with Personal Information about third parties in order to facilitate requests or Services. Such information is used only for the intended purpose, is not retained longer than necessary, and is not used for unrelated accounts or sold to third parties.

If the Site offers messaging features, user messages may be stored to enable communication.

If the Site allows transactions, we may securely store transaction-related data such as purchase details, billing address, payment method, and card information, as permitted under applicable Indian laws and subject to required security safeguards.

Even if you delete your profile, account, or specific information, copies may remain accessible where it has been shared with others, stored by third parties, or posted publicly. Information that you voluntarily post in public areas of the Site is not considered Personal Information under this Policy and may be used or shared without restrictions.

If you choose to share your personal details with other users through the Site’s settings or features, you acknowledge that the Company is not responsible for how such recipients may collect, use, or disclose your information.

3. Non-Personal and Aggregated Information:

We may collect aggregated, anonymized, or non-personal information about your use of the Site using standard internet technologies such as cookies, web beacons, and similar tracking tools. This information does not identify you individually and is used to improve our Services, customize your experience, deliver relevant content or advertisements, and measure the effectiveness of our online content, promotions, and activities.

When you access the Site, we may assign one or more cookies to your device to facilitate navigation and enhance your online experience. For more details on how we use cookies, please refer to our Cookie Policy, which is incorporated into this Privacy Policy and our Terms.

All such tracking and use of non-personal information is conducted in accordance with applicable Indian laws and regulations.

4. Children:

The Company does not knowingly collect Personal Data from children under the age of 14 without obtaining the consent of a parent or legal guardian, in accordance with applicable Indian laws. If we discover that Personal Data of a child under 14 has been collected without such consent, we will promptly delete the information from our systems.

5. Use of the Personal Information:

General Use

We may use the Personal Data we collect to:

  • Deliver the products and Services you request;
  • Manage your account and provide customer support;
  • Conduct research and analysis regarding your use of, or interest in, our products, Services, or content, or those offered by third parties;
  • Communicate with you via email, phone, SMS, or other channels about products or Services that may interest you, including those from third parties;
  • Personalize and improve your experience on the Site;
  • Display third-party content and advertisements relevant to your interests;
  • Enforce our Terms and manage our business; and
  • Perform other purposes disclosed to you at the time of data collection.

Financial Information:

We may use financial or payment-related information to:

  • Process transactions for purchases, subscriptions, or Services on the Site;
  • Protect against or identify fraudulent transactions; and
  • Manage our business operations.

Purchases

If you purchase products or Services through the Site, payments are processed by our authorized payment vendor. The vendor’s privacy policies apply to your transaction, and we recommend reviewing them at the time of payment. These policies are considered part of this Privacy Policy and your agreement with us.

Credit/Debit Card Information

To process payments, we may collect your name, card number, expiration date, billing address, and authentication codes. All such information is transmitted over a secure connection using industry-standard encryption (e.g., SSL). Secure mode is indicated by a padlock or key icon in your browser and the URL changing from http to https. This ensures your Personal Data is encrypted during transmission and protected in accordance with applicable Indian laws.

6. Share with Third Parties (Personal Information):

We respect your privacy and want you to understand when and with whom we may share Personal Data or other information collected about you during your use of the Site or our Services.

Personal Information

We do not share your Personal Data with third parties except as described below or when we provide notice and an opportunity to opt out. We may share Personal Data with:

Authorized Service Providers:

We may share Personal Data with our authorized service providers, corporate partners, and advertisers who perform services on our behalf. These services may include:

  • Processing payments and fulfilling orders;
  • Providing customer support and marketing assistance;
  • Conducting business analysis or surveys;
  • Supporting the functionality of the Site and Services; and
  • Offering additional or related Services.

These service providers may access Personal Data strictly to perform their functions and are not permitted to use it for other purposes.

Other Situations:

We may also disclose Personal Data in the following circumstances:

  • To comply with legal obligations, including subpoenas, court orders, or requests from government or law enforcement authorities;
  • To establish, exercise, or defend legal rights or claims;
  • To prevent, investigate, or take action regarding illegal activities, fraud, or violations of our Terms;
  • To protect the rights, property, or safety of the Company, its users, employees, or others; or
  • In connection with a significant corporate transaction, such as a merger, acquisition, sale of assets, or bankruptcy.

We take reasonable steps to ensure that third parties who receive Personal Data are bound by privacy practices consistent with this Privacy Policy. These third parties may have their own privacy policies, and we encourage you to review them. Some of these entities or servers may be located in India or other countries.

Non-Personal and Aggregated Information

We may share aggregated, anonymized, or non-Personal Information collected on the Site with third parties. This may include sharing information for:

  • Targeted advertising on the Site, through our Services, or on third-party websites;
  • General business analysis with advisors, advertisers, or investors; or
  • Combining non-Personal Information with other sources for research and service improvement.

Such shared information does not identify you personally and is used to improve content, Services, and advertising targeted to users’ interests.

7. Social Media:

The Site may include social media features, such as Facebook, Instagram, What’s app, LinkedIn, YouTube widgets, X or other interactive programs that run on the Site. These features may collect information such as your IP address, the pages you visit on the Site, and may set cookies to enable proper functionality.

Social media features and widgets may be hosted by third parties or directly on the Site. Your interactions with these features are governed by the privacy policies of the respective third-party providers.

For example: Facebook – Privacy Policy & Google – Privacy Policy

We are not responsible for the data collection, storage, or use practices of these third-party social media providers. Users are encouraged to review the privacy policies of any social media platform they interact with.

8. Customer Control:

You have the right to choose whether to provide certain Personal Data to us. Please note that not providing required information may prevent you from using specific features of the Site or Services, such as registering an account, purchasing products or Services, participating in surveys, events, or promotions, submitting inquiries, or engaging in other transactions.

When you register on the Site, you will be given a clear option to receive emails or newsletters about product updates, community news, special offers, or content distributions. You may opt out of receiving such promotional communications at any time by updating your preferences on your Email Preferences page or by using the unsubscribe link included in all commercial emails. Unsubscribe requests are processed immediately. Inactive subscribed users will be automatically unsubscribed after twelve months in line with our policies.

We may also send essential transactional or relationship emails, such as order confirmations, gift codes, account notifications, or password reset instructions, which cannot be unsubscribed from, as they are necessary to provide the Services.

Please note that changes to your preferences or account information will only affect future communications. If your information has already been shared with a third-party service provider (e.g., a payment processor), you may need to update your preferences directly with that provider.

We do not sell the Personal Data of our users under any circumstances.

9. Links to Other Sites:

The Site may contain links to third-party websites. Any Personal Data you provide on such linked sites is shared directly with the respective third party and is governed by their privacy policies. This Privacy Policy does not apply to third-party websites, and we are not responsible for the content, privacy, or security practices of these sites, including any websites linked from them. Users are encouraged to review the privacy policies of any third-party sites they visit.

10. How We Protect Your Information Online:

We implement reasonable technical, administrative, and organizational measures to protect your Personal Data against loss, misuse, unauthorized access, disclosure, alteration, or destruction, in accordance with applicable Indian laws.

However, no security system is completely secure, and we cannot guarantee the absolute security of data transmitted over the internet. In the event of a data security breach, we will make reasonable efforts to notify you using the contact information available to us so that you can take appropriate protective measures. We may also post a notice on the Site or send an email to the address you have provided. Depending on applicable Indian laws, you may have the right to receive notice of such a breach.

Users are responsible for safeguarding their own Personal Data and should exercise caution when sharing information online. Avoid sending Personal Data through insecure or unencrypted channels. We recommend following best practices for protecting your data as outlined by relevant authorities and cybersecurity guidelines in India.

13. Foreign Visitors:

The Site and our Services are primarily hosted in India or through service providers that may operate in India or other countries. If you access the Site or use our Services from outside India, please note that your Personal Data may be transferred to, stored, and processed in India or in countries where our service providers operate.

By providing your Personal Data through the Site or our Services, you consent to such international transfer, storage, and processing in accordance with this Privacy Policy and applicable Indian laws, including the Digital Personal Data Protection Act, 2023. We take reasonable measures to ensure that any Personal Data transferred internationally is handled securely and in compliance with applicable data protection requirements.

14. Information:

(Retention, Disposal, and Management)

We retain Personal Data only as long as required for business purposes, to provide our Services, or as mandated by applicable Indian laws, regulations, or government orders. Some information you provide or make publicly accessible through the Site or our Services may also be visible to other users.

Account Deletion:

If you request permanent deletion of your account, we will first confirm your request and then schedule your account for anonymization, which may take a minimum of seven (7) days. Once anonymized, your name, email, username, and other Personal Data will be removed, and any existing comments or posts will display “Account Closed.”

Managing Your Data: You may manage your Personal Data on the Site, including backing up, exporting, or updating information associated with your account, via your data management page. You may also request deletion or correction of inaccurate Personal Data by contacting us at support@rackuplyfstyle.com. All information provided or requested for modification must be truthful, complete, and accurate.

We may limit your ability to access or modify Personal Data where doing so would be disproportionately burdensome, could violate the rights of others, or where retention is required to comply with legal, regulatory, or contractual obligations.

Retention Exceptions: Even after you request deletion or modification, certain Personal Data may need to be retained temporarily to comply with legal obligations, troubleshoot technical issues, or meet operational, archival, or backup requirements. Some information may remain in our backup systems, logs, or archives for a period of time, and therefore may not be immediately or fully removed.

Verification and Compliance: We may verify the identity of anyone making a request to access, modify, or delete Personal Data. Requests may be denied if prohibited by law, and we may charge a reasonable fee for providing access where permitted under law. We are not liable for any consequences arising from false, erroneous, or incomplete requests or from changes or deletions made in compliance with this Privacy Policy and applicable law.

15. Do Not Track:

Currently, our Site and Services do not respond to “Do Not Track” signals sent by web browsers. Third parties, such as advertisers or analytics providers, may collect Personal Data about your online activities across different websites, including through the use of cookies, when you visit our Site.

We do not control, and have no access to, the data collection practices of such third parties, even if we have an affiliation with them. Users are encouraged to review the privacy policies and terms of any third-party websites or services they interact with.

All data collection and processing practices on the Site are carried out in accordance with applicable Indian laws, including the DPDP Act.

16. Terms Applicable to Foreign Visitors:

Our Site and Services are primarily operated from India. If you access the Site or Services from outside India, including from countries with specific data protection laws, please note that your Personal Data may be transferred, stored, and processed in India or in other countries where our service providers operate.

Basis for Collection

We collect and process Personal Data based on your consent, to provide the Services you request, to improve the Site, to fulfill contractual obligations, and to comply with applicable laws and regulatory requirements.

Sensitive Data:We do not knowingly collect sensitive personal data, such as biometric information, political opinions, religious beliefs, sexual orientation, or racial or ethnic origin. We avoid collecting such information to prevent potential misuse or discrimination.

Sharing and Onward Transfer: We may share Personal Data with third parties only as necessary to provide Services, complete transactions, or perform functions on our behalf. These third parties are contractually obligated to use your Personal Data solely for the purposes for which it was provided and must implement safeguards consistent with this Privacy Policy and applicable Indian laws.

We may also disclose Personal Data when required by law, including lawful requests from authorities, national security, or law enforcement agencies.

Data Processors: Third-party service providers engaged to process or analyze Personal Data—such as hosting providers, promotional agencies, or fulfillment partners—are bound by contracts to use the data only as authorized and to maintain confidentiality and security.

Profiling:We may analyze Personal Data to understand your interests and preferences to provide relevant content or Services. This may include combining information from external sources to enhance the accuracy of such profiling and to prevent fraud or assess risk.

Under applicable Indian laws, you have the right to:

  • Withdraw your consent for processing of your Personal Data where consent was the legal basis;
  • Object to the use of your Personal Data for direct marketing;
  • Correct or request deletion of inaccurate or unnecessary Personal Data; and
  • Request a copy of the Personal Data we hold about you.

We may retain some Personal Data as required for legitimate business purposes, regulatory compliance, or legal obligations. Publicly shared information may remain visible even after deletion requests. Access to copies of Personal Data may be subject to a reasonable fee depending on the nature of the request.

Questions and Complaints:If you have any questions or complaints about this Privacy Policy or our handling of your Personal Data, please contact us at support@rackuplyfstyle.com. We will investigate and attempt to resolve any complaints in accordance with the principles outlined in this Privacy Policy and applicable Indian laws.

17. Modify or Update This Privacy Policy:

We reserve the right to modify or update this Privacy Policy, the Site, and the Services. we provide at any time to reflect changes in our business practices, regulatory requirements, or industry standards.

Where feasible, we may notify registered users of material changes by sending an email to the address provided in your account or registration, and/or by posting a notice on the Site. Your continued access to or use of the Site and Services constitutes your acceptance of the most current version of this Privacy Policy, as posted on the Site at the time of your access or use.

We recommend that you periodically review the Privacy Policy to stay informed of any updates or changes. You are solely responsible for reviewing and understanding any modifications to this Privacy Policy and any other applicable policies.

18. Contact Information:

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, you may contact us at:

Email: support@rackuplyfstyle.com

To exercise your rights under this Privacy Policy or applicable Indian laws, including the DPDP Act, you may:
Email us at support@rackuplyfstyle.com, or
Submit a request via our Contact Us form on the Site.

Your request should include:

  • A clear description of the right you wish to exercise and the Personal Data to which your request relates;
  • Sufficient information to verify your identity (e.g., full name, email address, account reference number); and
  • Any additional proof of identity or address as may be reasonably requested (e.g., a government-issued ID or utility bill).

We are not obliged to process a request if we cannot reasonably verify that the requester is the individual whose Personal Data we hold, or an authorized representative acting on their behalf.

Any Personal Data collected solely for identity verification in connection with your request will be used exclusively for that purpose and handled in accordance with applicable Indian laws.